Mexico Today Begins

Like Charlie Sheen, Mexico has developed an image problem. The difference is that Charlie’s is well-earned and Mexico’s is a media creation. Don’t get me wrong, Mexico has a drug cartel war where rival organizations are fighting for supremacy. But the vast majority of the country is safe for residents and travelers, and this fact needs to be told to the public by people who know better.

 

Fortunately, the Mexican government has undertaken a pro-active position under the direction of Jaime Diaz and the incomparable U.S. based Ogilvy Public Relations firm. I have been involved in writing about Mexico travel for nearly twenty years during which time several marketing firms have had the Mexico contract. None of them “get it” like Ogilvy. These are very bright, educated people who understand the power of social media, which brings me to this news: I have been chosen as one of 24 people in North America to serve as “ambassadors” to the new program put in place by Ogilvy and the Mexican government called Mexico Today. My job, for which I receive compensation, is to write about the real Mexico – the one the mainstream media is failing to cover. I will do that on this site as well as others that I am involved in.

 

I’ve been promoting Mexico, a country I truly love, for many years. So I jumped at the chance to be a Mexico Today associate in the face of all the bad press going down these days. It’s very gratifying to know that everyone isn’t just hand-wringing and doing nothing constructive in the face of a negative situation. The Mexico Today (www.mexicotoday.org) team is fired up and ready to help change the perception of Mexico being a “dangerous” place. We spent this last weekend together in Oaxaca getting to know each other and coordinating strategy. With the caliber of leadership that we have and the passion and expertise of the ambassadors, I feel certain we will help to turn things around.

 

Disclosure:  I am being compensated for my work in creating content as a Contributor for the México Today Program.  I was also invited to an all-expenses paid trip to Oaxaca as part of my role and for the launch of the program.  All stories, opinions and passion for all things México shared in my blogs are completely my own.

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